Twenty years ago, Knicole started her career the way most attorneys at AmLaw Top 50 firms do: Billing massive amounts of hours and working 70 hour workweeks. Also like most attorneys, she received no training in business development in college, law school, or from the partners for whom she worked.

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Knicole quickly realized that the attorneys who built a loyal client base, were paid more and enjoyed greater freedom and mobility. She also realized that success in law often means specializing in a niché practice and becoming the best in that niché. She began her client development efforts with traditional methods such as networking, speaking and writing. Then, in 2012,  she employed a different strategy: Blogging. She began a Medicare and Medicaid regulatory compliance blog.

Within three months, this one strategy accelerated her annual revenue generation into the six figures. Within one year her origination numbers increased into the seven figures and continues to be well into the seven figures every year. 99% of Knicole’s clients contact and hire her team directly because of her blog.  

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Knicole will be sharing how she develops relationships and clients through both traditional and 21st century methodology, including hashtagging, social media pitfalls, and getting the most out of your social media marketing.